Using a pseudonym on social media can be an incredibly valuable way to reclaim your privacy online. In an age where digital footprints last forever, the ability to separate your online identity from your real-world persona is more important than ever.

Maybe you’re concerned about protecting yourself from online mobs that might target your job, your family, or your personal reputation. Maybe you don’t want everything you say online to be permanently linked to your real name. Perhaps you have multiple interests or roles in life (professional, personal, creative) and want to maintain separate identities for each.

Maybe you simply value your privacy. Having a pseudonymous account can be liberating. It allows you the freedom to explore new ideas, revise your beliefs, and reinvent yourself without every past opinion you’ve ever expressed being etched in stone and forever tied to you.

But setting up a pseudonymous account on social media isn’t always straightforward. Your approach will depend heavily on the platform you’re using. It will also depend on your threat model, which you can think of as whom you’re trying to hide your identity from, how private you need to be, and what’s at stake.