Mozilla has acquired Anonym, a trailblazer in privacy-preserving digital advertising. This strategic acquisition enables Mozilla to help raise the bar for
To me, this only makes sense if it’s integrated advertising in the browser. Trying to get third party websites to use their advertising network probably will be a very difficult sale.
It could be a way of greenwashing, or whatever the expression is for privacy washing, businesses like meta, Google, by letting them license a “privacy friendly” advertisement platform.
As far as I’m aware, there’s only two major online advertising platforms, meta and Google. So breaking in is a third platform would be difficult, unless they could integrate into apps directly through Mozilla’s app footprint
driving advertising performance requires privacy-enhancing approaches to data driven marketing. Anonym’s privacy preserving solutions allow you to take full advantage of your data assets.
Fundamentally, privacy and data-driven marketing are diametrically opposed
To me, this only makes sense if it’s integrated advertising in the browser. Trying to get third party websites to use their advertising network probably will be a very difficult sale.
It could be a way of greenwashing, or whatever the expression is for privacy washing, businesses like meta, Google, by letting them license a “privacy friendly” advertisement platform.
As far as I’m aware, there’s only two major online advertising platforms, meta and Google. So breaking in is a third platform would be difficult, unless they could integrate into apps directly through Mozilla’s app footprint
Fundamentally, privacy and data-driven marketing are diametrically opposed
This is so true