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This article seems misleading. It uses the loaded Western term “selfie” to generate these images of different cultures smiling. If you use the term “group photo” instead, you get much more natural looking results, where certain cultures are smiling and others aren’t.
Isn’t that the essence of the issue, that those models are loaded with biases, that might or might not overlap with dominant ones in inscrutable ways, hence producing new levels of confusion and indirection?