

They competed for the support of the same type of mind and reserved for each other the hatred of the heretic. But their practice showed how closely they are related. To both, the real enemy, the man with whom they had nothing in common and whom they could not hope to convince, is the liberal of the old type. While to the Nazi the communist, and to the communist the Nazi, and to both the socialist, are potential recruits who are made of the right timber, although they have listened to false prophets, they both know that there can be no compromise between them and those who really believe in individual freedom.
The Road to Serfdom, Hayek.
It’s the aesthetization of politics, it serves as a recruitment tool for fascist ideology. They present art and symbols (memes) designed to evoke appealing emotions or ideas. Through repetition, the emotions and ideas associated with these symbols become fused with the individual’s identity. The fascist ideology, now linked to these symbols, is more readily accepted because the individual already holds a positive association with the original symbols. It’s basically classic conditioning to transform people into fascists.