I absolutely think there are some things as a species we should not put up with, racial supremacy hate speech being one of them. At the same time, because there is other content out there which some people dislike but which is not harmful, I wish we could stop worrying so much about what content ads are sitting next to.
In this era of highly targeted advertising when companies charge more to put your ads in front of highly specific people groups and demographics, companies like X can easily keep your ads from being associated with white supremacists… they just don’t want to.
X knows it’s popular with these hate groups and they want to monetize them. They’re making money by placing eyeballs on an ad. They’re just hoping no one notices that they’re including hate groups in the eyeballs they’re charging you for. If they can’t display ads to the hate groups then they might actually have to stop allowing the content and they really don’t want to have to do that.
Problem is people don’t have a lot of control over their subconscious perceptions. The subtle ways that they’ll remember two things being side by side and associating the two. This is why brands are careful about what content their ads are shown on.
Okay, but what about people on the fringes? People who want to be able to post about sex positivity, risque artwork, and other stuff that exists in civil society but some people would prefer to pretend didn’t.
I absolutely think there are some things as a species we should not put up with, racial supremacy hate speech being one of them. At the same time, because there is other content out there which some people dislike but which is not harmful, I wish we could stop worrying so much about what content ads are sitting next to.
In this era of highly targeted advertising when companies charge more to put your ads in front of highly specific people groups and demographics, companies like X can easily keep your ads from being associated with white supremacists… they just don’t want to.
X knows it’s popular with these hate groups and they want to monetize them. They’re making money by placing eyeballs on an ad. They’re just hoping no one notices that they’re including hate groups in the eyeballs they’re charging you for. If they can’t display ads to the hate groups then they might actually have to stop allowing the content and they really don’t want to have to do that.
Problem is people don’t have a lot of control over their subconscious perceptions. The subtle ways that they’ll remember two things being side by side and associating the two. This is why brands are careful about what content their ads are shown on.
Yeah I know. I wish our brains were less dumb.
I don’t care what ads appear where but I can understand why companies might not want their brand to be associated with this sort of thing in any way.
Twitter can’t simultaneously be a safe space for racists, sexists, paedos, etc. and civil society.
Okay, but what about people on the fringes? People who want to be able to post about sex positivity, risque artwork, and other stuff that exists in civil society but some people would prefer to pretend didn’t.