Firefox has always been my go-to. In my opinion more people should use it.

Brave is great for less techy people because it’s defaults are good enough. It’s not necessary to tweak settings and install add-ons to get basic privacy. I definitely prefer Firefox, but it takes some knowledge to get it to surpass Brave’s defaults.

ungoogled chromium exists

The reason is they have proper build infrastructure managed by the Brave. With Ungoogled Chromium the binaries are produced by third parties, vary in version etc. People claim they would only use “open source software” but they do download binary versions nevertheless and don’t compile that code themselves. This increases the risk of a supply chain attack, where a malicious binary is submitted and nobody has really knows until it is too late. The other issue is they disable CRLSets because of “google hate” which we think actually increases the likelihood of a MiTM attack occurring because rogue certificates are not detected and invalidated as quickly as they could have been.

This article describes a few other things https://qua3k.github.io/ungoogled/

I think Brave did some aggressive marketing, including social media posts and comments. I did buy their narrative at first too - a browser that already tuned to block ads and trackers. But later I’ve noticed that it constantly connects back to brave server and it looked suspicious. Firefox is the best.

Ungoogled Chromium is my current favourite

Previously was using Firefox Developer’s edition which is also decent. But I like a minimalist browser that acts more like a framework to which I can just add what I want, and doesn’t come with a lot of bullshit I don’t need.