This video released by Telfar fashion designer/brand first appears to be a reality show called “New Models”, looking for the next season of models for the brand, but as the video unfolds, the deceit is eventually revealed that this is more of a performance art event featuring Marxist analysis and ending with a Pro-Palestine chant. Media theorist McKenzie Wark is featured in short clips after one of the contestants waiting in line on the street is found to be reading “Capital is Dead, Is This Something Worse” written by her.