7 Data Collection Methods for Qualitative and Quantitative Data - KyLeads
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This guide takes a deep dive into the different data collection methods available and how to use them to grow your business to the next level.

Qualitative data is information that’s descriptive in nature. It’s used to understand and characterize a problem, sentiment, or an individual/group. Quantitative data is information gathered in numerical form and, as a result, can be easily ordered and ranked.