this could not be timed worse for Tumblr which is in huge hot water with its userbase already for its CEO breaking his sabbatical to ban a prominent trans user for allegedly threatening him (in a cartoonish manner), and then spending a week personally justifying it increasingly wildly across several platforms. the rumors had already been swirling that this would occur, but this just cements that they were correct
The fines written in the laws are pretty huge, enough to destroy a small business, and to make large corporations invest into following them. Seems to work, with some historically large fines already applied.