This is the story of how Google Search died, and the people responsible for killing it.
The story begins on February 5th 2019, when Ben Gomes, Google’s head of search, had a problem. Jerry Dischler, then the VP and General Manager of Ads at Google, and Shiv Venkataraman, then
because (a) it’s trivially growth-hacked by making it suck (b) they did in fact growth-hack it by making it suck, and presumably this was obvious to many involved.
I guess, but any usage metric can be similarly growth-hacked in my mind. I guess what I’m missing is: is there a more reasonable metric to drive your business, even assuming you’re not a malicious exec and actually care about your service?
Unique calls to the site. If someone has to keep rewording queries, you aren’t giving good results. If someone clicks on the first or second result, you’re doing well. These are just off the top of my head.
because (a) it’s trivially growth-hacked by making it suck (b) they did in fact growth-hack it by making it suck, and presumably this was obvious to many involved.
I guess, but any usage metric can be similarly growth-hacked in my mind. I guess what I’m missing is: is there a more reasonable metric to drive your business, even assuming you’re not a malicious exec and actually care about your service?
Unique calls to the site. If someone has to keep rewording queries, you aren’t giving good results. If someone clicks on the first or second result, you’re doing well. These are just off the top of my head.