Like why does Kroger want me to get a Kroger’s card so bad

Idk maybe I’m just being too paranoid But why do they want to give me free stuff

  • kbin_space_program@kbin.run
    5·
    6 months ago

    This is from a talk the CEO of the self-proclaimed first Canadian company to offer its own points based rewards card, not just AirMiles(which was presumably making money on the same thing, selling metrics.) it was a long time ago, so forgive the inexact quoting.

    The purpose of the rewards card is metrics. With it, we know which customer is buying what, at what time, with what payment. This allows us to better target both sales as well as tailor entire stores to their respective customer bases.

    • AA5B@lemmy.world
      11·
      6 months ago

      I wish. If they really were trying to better serve their customers, it might be worth giving up the data. However it’s long since become a goal of its own, a profit center, a strategy for conning the customer out of more money

      • kbin_space_program@kbin.run
        1·
        6 months ago

        “Serve” in this case is double speak for
        find out which things everyone in an area buys so we can increase prices on those as well as move them to harder to reach spots so you have to look at other things Kraft is bribing us to sell and have prime placement on.

        Thats another thing, Kraft literally bribes grocery store management to have preferrential treatment. They buy the managers a shopping spree inside the store every christmas.