Forget AI. Google just created a version of its search engine free of all the extra junk it has added over the past decade-plus. All you have to do is add “udm=14” to the search URL.
While Google made its AI-focused changes known on its biggest stage—during its Google I/O event—the Web filter was curiously announced on Twitter by Search Liaison Danny Sullivan.
As Sullivan wrote:
- We’ve added this after hearing from some that there are times when they’d prefer to just see links to web pages in their search results, such as if they’re looking for longer-form text documents, using a device with limited internet access, or those who just prefer text-based results shown separately from search features. If you’re in that group, enjoy!*
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https://arstechnica.com/gadgets/2024/05/google-searchs-udm14-trick-lets-you-kill-ai-search-for-good/
https://venturebeat.com/ai/how-to-use-google-search-without-ai-the-udm14-work-around/
That’s true up to a certain level. Then a moment comes where the pain of using it becomes bigger than the convenience and there is an exodus. Some call that the trust thermocline . Or as some say how they went bankrupt as first gradually, then suddenly.