- YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
- Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
- Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
I think they should have included “ad free YouTube” as a perk for their YouTube TV service, which I had for a short while. Instead they wanted you to pay an extra subscription cost for YouTube Premium to get rid of ads.
The dark pattern game they play with the “skip” options and the increasing amount and random placement of ads is really offputting.