Summary
Latino voters shifted significantly toward Donald Trump in 2024, driven largely by concerns over inflation, jobs, and immigration.
Trump garnered 45% of the Hispanic vote, a 13-point increase from 2020 and the highest for a Republican since 2004.
His economic message resonated, especially among Latino men, with many seeing him as a businessman focused on financial priorities over social issues. Immigration concerns also played a role, with some Latinos supporting Trump’s tougher stance on border control.
However, Latinas largely favored Kamala Harris, prioritizing issues like women’s rights.
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There’s no one con that’ll get everyone.
But everyone can be gotten by at least one con.