But, and this may be an important difference, McDonald’s and restaurants aren’t a coffee house that built its rep on the backside of an homage to Viennese coffee houses - see the decor similarities and learn about “suspended coffees” - in the hopes of filling the shop with literati and being just so damned hip that they were their own advertisement. And that worked a treat for it.
And now it’s tearing up its Austrian passport. And now it will be as American as McDonald’s, which has a 20-minute target for table turning.
But, and this may be an important difference, McDonald’s and restaurants aren’t a coffee house that built its rep on the backside of an homage to Viennese coffee houses - see the decor similarities and learn about “suspended coffees” - in the hopes of filling the shop with literati and being just so damned hip that they were their own advertisement. And that worked a treat for it.
And now it’s tearing up its Austrian passport. And now it will be as American as McDonald’s, which has a 20-minute target for table turning.