Jack Dorsey weighed in on people leaving one platform he founded (X, formerly Twitter) to join another he helped create (BlueSky).
“I think people are running away from X, rather than running to something on Bluesky,” the Twitter cofounder said in a recent episode of the “In Good Company” podcast when asked why Bluesky is growing so fast.
“That’s not a great way to build a product, unfortunately. We want people that are running to us for a particular thing that they couldn’t do before,” he added.
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“Bluesky has built something that I wanted it to build and I’m excited about, which is this algorithm store, being able to choose your own algorithms,” Dorsey said.
“That is a reason why people will run to it eventually, and I think why people run to these services eventually because they get more agency and more control — but it’s not something that people care about right now,” he added. “What they care about right now is not being in X for whatever personal reason.”
Arsehole that he is, he’s still kind of half right. People are running away from Xitter. But there is a choice of options - Mastodon, Threads and Bluesky all of which have name recognition and if they’re going to Bluesky, thats a choice too, not just an escape from Xitter.
Mastodon has a higher barrier for entry, and those running from twitter are less likely to run straight to a facebook branded alternative.
Bluesky is just the easiest, least offensive alternative. That’s its biggest draw.