The fact I’d never even heard of ESOP as an ownership model, yet hear all the time about all sorts of other crazy schemes like derivatives, dividends, buybacks, SPACs, short-selling, calls, puts, blah blah blah… being sold as vehicles of wealth for ‘the poors’ like us, just shows how slanted our markets are against any sort of meaningful worker ownership like this.
Time to start shouting “ESOP!” everywhere we can!
Absolute baller
I hope they blow this up into one of those memes that gets posted every week on /mademesmile with the title “We need more business owners like this!”
Be the memes you want to see in the world.
I hope that’s the way Valve goes when Gabe dies.
Based Colonel Sanders
I always thought red mill was just another marketing shtick but it’s the real deal. Awesome stuff.





