Google is basically a government in itself regarding it’s resources, GDP, personnel and the power that it wields, and they can do it just fine. Actually they are doing it so well and smoothly, that nobody notices being fucked by them. Your government just sucks in general, we know this. Instead of demanding less government, singing praises of private companies and people as fixes to everything, and then watching everybody getting railed by private interests twice as badly as before, you should instead demand better government.
Following any “let’s chop up google” replace it with another platform is just a game of fools whack-a-mole. No matter how small you would chop up google the same monopoly would still form under a different name, maybe in a little different configuration. We have been in this moment before in the past. You can’t kill monopolies, no matter the field because free markets internal logic will create monopolies no matter what you do and then it seizes to be a free market and you get all the anti-consumer, anti-competition, gatekeeping, general parasitic behavior that you got before. it’s not that google is run by bad people or is inherently evil now. it’s current tricks are what is required by the market and it’s investors because they want every single cent out of it’s customers. It’s that maximizing profit no matter the cost that is combined with cornering market on several sectors that is the real problem and creates that anti-user behaviors. You wouldn’t have that with a government institution.
With monopolies it’s either suffer or make them work for you. That is what a nationalization would be, since even a sham democratic control and following of social goals would be improvement on private interests doing the same and worse. If you are worried about governments spying on you, then don’t be. They already pay google to do that for them already. the real problem really is that companies like google and Microsoft are so big and influential that global politics would enter into play if US did anything to their pseudo independence from the state, no matter how benign their intentions.
It never will. You libertarian types say that it will, but it never has and never will. First there are no mythical pure free market and also when you have a lot more capital, resources and bulk. They can comparatively throw endless amounts of money towards a problem and RnD. They can afford to fuck up and have a money buffer, they might just generally stagnate and be ok. When your potential challengers can only usually have one chance and, when they fail they will get bought out and usually by the same monopoly that they were trying to challenge and thus enforcing that monopoly with whatever innovation that the up with, or they just take the patent just so that nobody else gets it. And what has alphabet for example doing. it’s been shopping smaller tech and IT companies all around the world and it integrating them into itself.
how will you lower the capital cost that would be required to challenge google/alphabet? Servers, battalions of code monkeys and engineers and RnD don’t just drop from the sky for free you know. That is the biggest problem of challenging any monopoly, it’s just too damn expensive to try when it reaches a certain point. There comes a point when you can’t just anymore get into the market with two shovels and some elbow grease and you need massive loans for fleets of excavators and trained crews to run them just to be competitive. There is also the problem that at some point nobody will fund your venture to dethrone the market leader, because A) it’s expensive as fuck B) there is 1% chance that you will succeed and the investment will provide 100x return and 99% chance that failure awaits and the money will be lost. No sane bank or financier takes that bet and nobody does that kinda things for charity.
Again, your government just sucks. You draw the incorrect conclusion that therefore every government must suck as badly as yours.