

I think you have lost all sense of how much a billion is from it being thrown around so much. 5.5 billion is an enormous sum of money. Think of how much 1 million is, then imagine spending that 5500 times. It’s an obscene amount. Sure, some people have more wealth than that, but it’s still an absurdly large amount.
That’s an EU regulation, not a corporate measure. And it has drastically decreased the amount of littered bottle caps, so a good thing.