Exactly. It is getting more common to set up non-profit foundations in such situations. Disclosure: There’s a lot of legal stuff I don’t understand but I think the idea is that by having a non-profit entity that is focused on the “mission” and not profits, they will be more able to make the good long-term, decisions a founder might make instead of whatever makes investors the most money.

I knew exactly whose video that would be before I clicked it. Great videos (there is more than one on this subject) and a great channel in general.