

I’m a pessimist. The price increase won’t hurt them unless they lose more than 33% of the user base. Which is a big number of people choosing to change a habit/lifestyle.
Even if they do lose that amount, they could walk back the 50% and wait a few months and “only” increase it by 20%. People will feel good that they owned the big corpo and the big corpo still manages to increase profit.
Credit where it is due. My parents are willing to question things. And that is half the battle.