It feels like the same reason that Reels isn’t doing well, people who wanted TikTok would have already got TikTok, you can’t force Instagram users to like Twitter/TikTok but on their Insta account instead.

I’m never going to download or sign up for TikTok. I know Meta isn’t really that great as far as privacy goes, but at least they don’t share information directly with the CCP. Fuck the CCP. IG Reels works just fine for me. I actually can’t stand the IG home feed because of the algorithm showing me what it wants to show me instead of a chronological timeline of the posts of the people I follow, so I mostly just use IG for stories and Reels.

The main thing I use Twitter for is to follow local sports and unfortunately, only one of the local reporters has a Mastodon account