Meat and the Environment: Debunking 7 Myths About Cows, Meat and Climate
Are cows really destroying the planet? In Episode 5 of ReThink Meat, we challenge the most common environmental myths about meat, revealing how much of what we hear about cattle and climate is based on flawed science and misinformation.
This 27-minute episode explores:
- 4 reasons the methane problem is overblown and why cows ≠ cars.
- The truth about water use, grain consumption, and their impact on cattle farming.
- Why fossil fuels, not cows, are the real culprits behind climate change.
- Surprising insights from Dr. Frank Mitloehner on why going vegan isn’t the environmental fix you think it is.
- How plant-based diets can sometimes be less sustainable than beef.
- Why not all animals harm the planet—and some actually regenerate ecosystems.
- The big-picture economics of grass-fed beef—and why it’s not always more expensive than you think.
- You’ll walk away surprised by how pervasive false narratives about cows and climate have become—and empowered to make informed choices about meat that benefit both human and planetary health.
Summary:
In this episode of ReThink Meat, the video debunks seven common myths surrounding the environmental impact of cows and livestock farming. It challenges the mainstream narrative that meat consumption is a leading cause of climate change and deforestation, emphasizing that the way livestock is managed is more crucial than the animals themselves. It highlights the potential of regenerative agriculture and responsible meat choices to restore ecosystems instead of harming them, advocating for a nuanced understanding of meat’s role in sustainability.
Key Points
Cows and methane emissions
Common beliefs suggest that cows contribute significantly to methane emissions and climate change. However, methane from cattle represents a small fraction of global emissions compared to many natural and industrial sources. Additionally, methane’s impact is often overstated, as it breaks down naturally in about ten years.
Animal agriculture vs. transportation emissions
A misconception claims livestock generates more greenhouse gases than transportation. Studies have shown that livestock contributes significantly less to emissions than the transportation sector. Proper accounting reveals a clear disparity, with transportation responsible for almost three times the emissions compared to livestock.
Use of agricultural land for livestock
It’s often thought that livestock farming consumes land that could support crops, but a large portion of agricultural land is unsuitable for other uses. Livestock can convert non-arable land into nutritious food while also improving soil health.
Water usage in livestock farming
Contrary to popular belief, livestock farming does not use excessive amounts of water. Most water for cattle comes from rainfall, and livestock can improve soil’s water retention capabilities, countering issues like drought.
Ecosystem impacts of livestock
Livestock are often seen as harmful to ecosystems. This video argues that livestock, when managed well, can benefit ecosystems by sequestering carbon, improving biodiversity, and restoring soil health.
Going vegan doesn’t significantly reduce emissions
Research suggests that eliminating livestock from diets would have a minimal impact on overall greenhouse gas emissions. Nutrient deficiencies would likely rise due to the loss of animal-derived nutrients.
Cost of high-quality meat
Quality meat is sometimes perceived as expensive, but when considering health and environmental costs, grass-fed beef can be more economical compared to processed foods. Furthermore, the true cost of cheap meat from industrial farming includes environmental damage.
references 3
Claim: A 2019 report by Quantis labs at WOP revealed that (Quantis, 2019)…Grass fed beef was the only net positive food when compared to other calculations for conventional beef, soy, pork, and chicken.
Source: https://blog.whiteoakpastures.com/hubfs/WOP-LCA-Quantis-2019.pdf
Claim: A recent paper comparing Grass Fed BEEF & Impossible burger also found that though the nutrition labels looked the same - 90% of the metabolites were different.- meaning they are not nutritionally interchangeable (van Vliet et al., 2021).
Source: https://pubmed.ncbi.nlm.nih.gov/34226581/
“Despite apparent similarities based on Nutrition Facts panels, our metabolomics analysis found that metabolite abundances between the plant-based meat alternative and grass-fed ground beef differed by 90% (171 out of 190 profiled metabolites; false discovery rate adjusted p < 0.05). Several metabolites were found either exclusively (22 metabolites) or in greater quantities in beef (51 metabolites) (all, p < 0.05). Nutrients such as docosahexaenoic acid (ω-3), niacinamide (vitamin B3), glucosamine, hydroxyproline and the anti-oxidants allantoin, anserine, cysteamine, spermine, and squalene were amongst those only found in beef.”
Claim: Not to mention recent lawsuits point to a lack of validity regarding certain nutritional claims…specifically the protein content (Wile, 2023).
Source: https://www.nbcnews.com/business/business-news/beyond-meat-lawsuit-protein-content-class-action-rcna68818
“The suits allege Beyond Meat Inc., which sells plant-based meat-substitute products, miscalculates and overstates the protein content in its foods and misleads consumers about the nutritional benefits, compared to traditional meat products.”
Claim: With 3% of the global population being vegan, that leaves 97% of people still eating animal products that contain essential nutrients so rather than demonizing animal foods perhaps the more important question is one posed by environmental activist John Roulac (IPSOS, 2018)…
Source: https://www.ipsos.com/sites/default/files/ct/news/documents/2018-09/an_exploration_into_diets_around_the_world.pdf
“Vegan
3%
Do not eat animal products at all”
Claim: .Snickers is more expensive than grass fed beef and provides nowhere near the nutrition (FoodData Central Search Results, 2017) (FoodData Central Search Results, 2019)(Rodgers, 2018).
Source for Snickers: https://fdc.nal.usda.gov/food-details/557863/nutrients
Source for Grass Fed Beef: https://fdc.nal.usda.gov/food-details/168608/nutrients
Source: https://sustainabledish.com/grass-fed-beef-elitist-10-foods-expensive-less-nutritious-grass-fed-beef/
“pack of 6: $4.27 or $0.39 per ounce at Walmart”