BCE Inc. is selling off 45 of its 103 regional radio stations as it cuts nine per cent of its workforce, including journalists and other workers at its Bell Media subsidiary.
BCE Inc. is selling off 45 of its 103 regional radio stations as it cuts nine per cent of its workforce, including journalists and other workers at its Bell Media subsidiary.
The main killer feature radio still has is geographically relevant news
That’s only going to be relevant for a few more years.
Radio is doomed. It’s not profitable to run without it being overloaded with ads, but even without ads the audience is going to steadily dwindle no matter what they do.
Doesn’t need to be a business. Give the air space back for public use. Pbs or real local public broadcasting, etc.
They would sell the spectrum before they did something like that. Prime real estate for longer range, medium speed ISM type communications.
If you’re listening to NPR maybe. Most FM stations in America just pump out pre-recorded programming from a centralized corporate source. There’s no “local” in corporate radio. No local DJ. No local programming. No local news.
In the states, broadcast TV will soon follow the same route as it’s no longer locally owned either.
This is a Canada instance.