For all its self-deprecating quippery, the crossover superhero smash represents corporate brand synergy at its most ruthless

  • jetA
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    4 months ago

    Can you imagine if a studio made twenty films costing 30 million dollars each, instead of one film costing 600 million…

    They might even get lucky and start a new IP franchise, they could take creative risks!

    • ditty@lemm.ee
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      4 months ago

      Vince Vaughn shared an interesting take related to this in his Interview on Hot Ones today. He mentioned how creative directors like John Hughes made movies about people and life events that were universally relatable, instead of worrying about making movies based on IPs or that would launch a franchise. I’ve heard and read many ppl talk about Hollywood’s current reluctance to make smaller budget movies, instead preferring mega blockbusters, but it was refreshing to think back to beloved movies like The Breakfast Club or Pretty In Pink and to realize movies like them can be successful because they have compelling characters and emotionally-evocative storytelling.

        • FatAdama@programming.dev
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          4 months ago

          Hard to say no to a paycheck. And it’s not his fault that the only comedies getting greenlit these days seem to be scraping the bottom of the barrel. To be fair he was in Rudy and Swingers. So he has been in some respectable movies in the past when Hollywood was willing to take risks. When you’re beholden to your shareholders you have to continue to demonstrate growth and why risk it on a $5m movie that people may not care about when you can mass market an already successful IP that you know people will go see, because they say the first 3.