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Cake day: March 30th, 2025

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  • While the minimal effort Epic Games has put into the Epic Games Store (giving away games rather than implementing innovative platform features) shows that their motive is more to keep as much of the money from Fortnite microtransactions as possible rather than be innovative, it doesn’t cost platform holders 30% of sales to host game files. It’s a highly profitable business model, especially in closed ecosystems where it is intentionally difficult to install games via alternative means.

    While I don’t like Epic Games, platform gatekeepers shouldn’t be able to extract a toll on software distribution purely because they develop the operating system, and especially not one as high as 30%. A competitive app store ecosystem would reduce platform fees as each store seeks to attract developers, who would in turn be incentivized to reduce prices to make their games competitively priced for consumers. For this to be possible, however, alternative App Store installation has to be possible, something Google is trying to make harder and something Apple prevents in most markets (charging an anticompetitive app installation fee in markets where it is forced to compete).