You are on the right track, but it did not “happen to be woke”, some people bring politics into things that should not and the higher ups just want to cash on modern trends… The only thing everyone should care about is making something good. I very much doubt that the people OP described had an agenda or were annoying and thought the only thing good about them were their gender or color or religion… No! They were trying to be pioneers and make money 🤑